Communicating in a Crisis

How schools can respond to COVID-19 and other long-term emergencies.

Advocacy 101: Tie everything back to your district brand.

Cement support for your district by connecting great school experiences to your overall culture.

Advocacy 101: Create meaningful, personal connections.

Growing support for your district means nurturing relationships within your community.

Advocacy 101: Connect with anyone, but not everyone.

Planting your advocacy farm starts with creating and dispersing special, personalized moments.

Advocacy 101: Who’s telling your district’s story?

Sharing your positive stories has never been more important. Here is a brief introduction to finding the right cheerleaders for your district.

Storytelling

Build a compelling district narrative and captivate your audience with your content.

Need a Boost?

A primer on Facebook advertising for schools

Anatomy of a Drip Campaign

How to warm up your community to new ideas and initiatives

Repeat yourself: How Nike scores big on social media

Private sector companies have learned that marketing to a new generation of consumers means meeting them where they are: on social media. We take a look at one strategy Nike uses that schools can borrow to sell themselves in an ever-competitive market.

SchoolCEO Conversations: Telling your school’s story? Keep it personal.

Sharing student and teacher stories strengthens and amplifies a district’s brand. Corey Christiansen from Aurora Public Schools in Colorado shares his insights.

Schools should step up their social media game. Here’s why, platform-by-platform.

Marketers in the private sector are leveraging social media platforms to their advantage; it’s one of the most affordable ways to engage with a large audience.

On Twitter, consistency is king. Will your schools take the throne?

There’s a problem with the way most school districts are using social media: a lack of consistency.

How Airbnb tells stories on social media (and you can, too!)

Airbnb has disrupted the travel industry by tailoring its social media marketing to a new generation. Your schools can do the same.