Need a Boost?

A primer on Facebook advertising for schools

Anatomy of a Drip Campaign

How to warm up your community to new ideas and initiatives

Repeat yourself: How Nike scores big on social media

Private sector companies have learned that marketing to a new generation of consumers means meeting them where they are: on social media. We take a look at one strategy Nike uses that schools can borrow to sell themselves in an ever-competitive market.

SchoolCEO Conversations: Telling your school’s story? Keep it personal.

Sharing student and teacher stories strengthens and amplifies a district’s brand. Corey Christiansen from Aurora Public Schools in Colorado shares his insights.

Schools should step up their social media game. Here’s why, platform-by-platform.

Marketers in the private sector are leveraging social media platforms to their advantage; it’s one of the most affordable ways to engage with a large audience.

On Twitter, consistency is king. Will your schools take the throne?

There’s a problem with the way most school districts are using social media: a lack of consistency.

How Airbnb tells stories on social media (and you can, too!)

Airbnb has disrupted the travel industry by tailoring its social media marketing to a new generation. Your schools can do the same.

Seeking Seniors

Marketing to the oldest stakeholders in your district

Advocacy Marketing 101

A radical new system for transforming how people talk about your schools

Stealing Social Media Ideas From The Private Sector

Simple strategies to get results for schools on social media

Book Report: Seth Godin's Purple Cow

Takeaways for school leaders from the bestselling book on marketing

How to Out-market Cyber Schools

Battle-tested school marketing strategies for brick-and-mortar school leaders