Today’s focus is on a vital topic in K-12 education: enrollment marketing. Enrollment numbers impact funding and nearly all district operations. A key tool for improving enrollment is understanding the customer journey.
Enrollment marketing is a complex problem, but one strategy can help: the customer journey. We'll break down the five main phases here.
Advocacy plays a major role in restarting the customer journey to school enrollment. Here are some ways to get your families talking.
What are you doing to make sure families and students stay in your district?
How can you make your school enrollment process as easy and welcoming as possible?
When it comes to enrollment marketing, there are several strategies to help you garner interest from prospective families.
Do your prospective families even know your schools exist?
Your school enrollment page is your best tool for providing an exceptional customer experience and offering much-needed help.
Optimize your student enrollment funnel with tips from higher education.
Matt Baker shares how he's marketing rural schools and growing student enrollment at his district.
A look at real estate agents’ role in selling your schools—and why it matters for student enrollment.