Expert Q&A: Dr. Don Lifto
This former superintendent shares insights from decades of experience both leading and consulting school referendum campaigns.
This former superintendent shares insights from decades of experience both leading and consulting school referendum campaigns.
Gaining Momentum · Practicing Year-Round Transparency · Utilizing Community Leaders
Building Trust · Learning Community Needs · Leveraging Community Infrastructure · Encouraging Student Advocacy
Recruiting the Team · Differentiating Messaging · Varying Communication Channels
Listening Equitably · Engaging Minority Families
Building Support · Staying Organized · Communicating After the Vote
Activating Recent Voters · Meeting Face-to-Face · Speaking to Needs · Maintaining Relationships
Learning from Failure · Involving the Community · Branding the District · Leveraging Advocates · Personalizing Communications · Engaging the Media