School communications professionals serve as vital team players in the broader mission of schools and deserve recognition for their innovation, thoughtfulness, and dedication. With this award, we intend to honor the good work that school marketing experts do to support K-12 education.

About the award:

We’re looking to honor school comms professionals from anywhere in North America for innovative work that pushes the fields of school communications and marketing forward. This is a great opportunity to highlight a colleague or mentor for their hard work.

All nominees will be invited to an exclusive, nominee-only in-person event at the 2025 SchoolCEO Conference. Of our nominees, we will name four finalists. Nominees who are elevated to finalist standing will receive a free ticket of admission to the 2025 SchoolCEO Conference, where we will recognize each finalist and announce our overall winner. All finalists will also be featured in a forthcoming issue of SchoolCEO Magazine.

You can read about our 2024 finalists and overall winner here.

How to nominate:

Nominations are simple—all you do is fill out the short form at the bottom of this page. Here's what happens after that:

• A member of our team will personally review every nomination and follow-up with any information regarding potential next steps.
• Outstanding nominees will be contacted by a member of the SchoolCEO team to schedule a virtual follow-up interview.
• Of the nominees selected for a follow-up interview, four finalists will be identified by the SchoolCEO team.

Nominations are open until midnight CT on May 30, 2025. Finalists will be notified in early July. Don’t miss your chance to honor a great school communicator!

Questions? Reach out to editor@schoolceo.com.

SchoolCEO is a research and perspectives magazine for school superintendents, communications professionals, and other K-12 leaders, powered by Apptegy. Published quarterly in print and online, it is the only magazine focused on marketing in K-12 public education. With more than 20,000 readers, SchoolCEO is leading the conversation on communications, recruitment, and branding in public education. For more, visit our About page.