Are you shaping the story your employees tell about working for your district, or are you leaving it up to chance? Does the experience you’re promising prospective hires match up with your staff’s day- to-day lives? If not, it's time to spend some time on building your employer brand.

In this article by SchoolCEO Magazine, learn how to shape the narrative of your schools. Use this discussion guide with your teams to reflect on your employer brand.