Unifying your brand feels a bit like sitting down to a 1,000 piece puzzle. But as you group together like colors and shapes, building systems for your work, your pile of pieces will begin to dwindle. Eventually, you’ll match your last piece, making a complete and unified image.

In this SchoolCEO Magazine article, learn the importance and power of creating a seamless, unified online experience.

Use this discussion guide with your teams to reflect on the three common areas for building consistency: story, look, and presence.