Articles BySchoolCEO

SchoolCEO

With more than 20,000 readers, SchoolCEO is leading the conversation on communications, recruitment, and branding in public education.

Debbie Critchfield: The Power of School Communications

Internal communications is critically important to running a successful school district, and it is also an ongoing challenge for many. Debbie Critchfield, Superintendent of Public Instruction in Idaho, shares her experience in school communications and the ins and outs of internal communications.

Scott M. Curran: Impact Storytelling

In this episode of SchoolCEO Conversations, we speak with Scott M. Curran, an expert consultant focused on impact storytelling, social impact, and philanthropy. He shares what impact storytelling is and how it can engage and inspire staff.

Tom Burton: How Superintendents Can Think Differently

Former superintendent Tom Burton shares how leaders can challenge assumptions and think differently to drive change. He discusses the importance of data, dissent, transparency, and authentic relationships in shaping culture.

Dr. Melissa Thompson: How to Onboard Board Members

In an era of contentious board meetings and board elections, Dr. Melissa Thompson, former superintendent of Swallow School District, shows a smart, common-sense approach to helping school boards succeed with onboarding.

Cathy Kedidjian: Forging Your District's Path

Guest writer Cathy Kedjidjian, APR, is the executive director of communications and strategic planning for Glenview School District 34 in Illinois. She is also the 2022-23 president of NSPRA. Here, she shares her deep insights into school communications and the strategic planning process.

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