I'm New Here

We’re kicking off a brand new season with a fresh format. In this episode, we talk about how to cultivate a beginner’s mindset.

The Complete Guide to School Marketing: Season 3 Recap

This season, we've taken a deep dive into school marketing, exploring everything from brand to digital experience. Today, we're connecting all the pieces and providing you with actionable steps to transform how your community thinks and feels about your schools.

The Complete Guide to School Marketing: How to Create Brand Advocates

In this episode we’ll discuss how to create advocates for your schools. First, you have to focus your attention toward people who can actually be converted. Second, you have to wow them with intention and thoughtfulness.

The Complete Guide to School Marketing: How to Communicate in a Crisis

In this episode, we’ll go over the three phases of a crisis communications plan: before, during and after.

The Complete Guide to School Marketing: What is Enrollment Marketing?

Today’s focus is on a vital topic in K-12 education: enrollment marketing. Enrollment numbers impact funding and nearly all district operations. A key tool for improving enrollment is understanding the customer journey.

The Complete Guide to School Marketing: Does Social Media Work for Schools?

In this episode, we’ll discuss the rise and fall of different communication channels, why social media is different for schools than it is for individuals and companies, social media’s potential downsides and when it can work for your schools.

The Complete Guide to School Marketing: What is Digital Experience?

In this episode of SchoolCEO Podcast, we dig into how to optimize your online communities to make sure that they’re just as incredible as your schools are in real life.

Rebecca Jenkins: Co-Creating Change

How Superintendent Rebecca Jenkins established an intergenerational school leadership model at Libertyville District 70

SchoolCEO Names Katherine Crnkovich, APR, CPRC, Winner of First-Ever Excellence in School Marketing Award

Crnkovich and three other finalists were honored at Apptegy’s SchoolCEO Conference

The Complete Guide to School Marketing: What is Experiential Marketing?

In this episode, we’ll discuss what sets successful experiential marketing campaigns apart from other events, how experiential marketing can benefit schools and ways K-12 leaders can leverage experiential marketing tactics to level up your events and create lasting memories.

The Complete Guide to School Marketing: What is Organizational Culture?

Nothing is more important to the success of a district than organizational culture. In this episode, we’ll discuss how to determine the health of your organizational culture, steps you can take today and every day to improve it and why it’s so important that you do.

Perspective: ReadTalkPlay

How one Idaho school district is fostering community through a ReadTalkPlay Every Day Initiative.

The Complete Guide to School Marketing: What is School Communications?

In this episode, we’re looking at what sets apart effective school communication from ineffective school communication.