Millennial teachers crave a positive culture, sometimes over pay.

As part of our extensive look into this new hiring pool, we asked 1,000 millennial teachers what most shaped their decisions when choosing where to teach.

New teachers are looking for your district. Find out where.

Today, consumer relationships often begin online. Creating a multi-channel approach can ensure your schools are reaching audiences both on the web and in person.

Schools should step up their social media game. Here’s why, platform-by-platform.

Marketers in the private sector are leveraging social media platforms to their advantage; it’s one of the most affordable ways to engage with a large audience.

On Twitter, consistency is king. Will your schools take the throne?

There’s a problem with the way most school districts are using social media: a lack of consistency.

How Airbnb tells stories on social media (and you can, too!)

Airbnb has disrupted the travel industry by tailoring its social media marketing to a new generation. Your schools can do the same.

Expert Q&A: Dr. Don Lifto

This former superintendent shares insights from decades of experience both leading and consulting school referendum campaigns.

Bond Campaign Deep Dive: Austin ISD

Listening Equitably · Engaging Minority Families

Julie Lauck: Placing Therapy Dogs

Superintendent Julie Lauck shares her unfurgettable story

Seeking Seniors

Marketing to the oldest stakeholders in your district

Dr. Joseph Ricca: Selling SEL

How school leaders can build community support for new forms of teaching and learning

Superintendent Q&A: Dr. Christina Kishimoto

Superintendent of the Hawaii State Department of Education

What Do Millennial Teachers Want?

In the largest study of its kind, we reached out to 30,000 randomly selected K-12 teachers born between the years 1981 and 1996. More than 1,000 teachers submitted a response—a statistically significant sample of the estimated 1.2 million millennial teachers nationwide.

Beyond the Data: Millennial Teachers

As part of our Spring 2019 Edition of SchoolCEO Magazine, we conducted a survey of over 1,000 millennial teachers to find out what they expect from their districts and schools.