Need a Boost?

A primer on Facebook advertising for schools

Turn your hiring process into a hiring experience.

How do you wow your candidates? By adding a few creative recruitment strategies, you can turn your hiring process into a memorable experience.

The Disconnect

Just how big of an impact is social media making in school districts?

Repeat yourself: How Nike scores big on social media

Private sector companies have learned that marketing to a new generation of consumers means meeting them where they are: on social media. We take a look at one strategy Nike uses that schools can borrow to sell themselves in an ever-competitive market.

A captivating careers page can land you top talent—here’s how.

Our research shows that the vast majority (81%) of prospective teachers are scoping out school and district websites before applying for positions. Unfortunately, we also found that only 8% of school district websites currently have dedicated careers pages.

Recruiting millennial teachers? Get on social.

Millennials practically live on social. Is your district keeping up? Here is how to use social media to recruit teachers.

Millennial teachers crave a positive culture, sometimes over pay.

As part of our extensive look into this new hiring pool, we asked 1,000 millennial teachers what most shaped their decisions when choosing where to teach.

New teachers are looking for your district. Find out where.

Today, consumer relationships often begin online. Creating a multi-channel approach can ensure your schools are reaching audiences both on the web and in person.

Schools should step up their social media game. Here’s why, platform-by-platform.

Marketers in the private sector are leveraging social media platforms to their advantage; it’s one of the most affordable ways to engage with a large audience.

On Twitter, consistency is king. Will your schools take the throne?

There’s a problem with the way most school districts are using social media: a lack of consistency.

How Airbnb tells stories on social media (and you can, too!)

Airbnb has disrupted the travel industry by tailoring its social media marketing to a new generation. Your schools can do the same.

Expert Q&A: Dr. Don Lifto

This former superintendent shares insights from decades of experience both leading and consulting school referendum campaigns.

Bond Campaign Deep Dive: Austin ISD

Listening Equitably · Engaging Minority Families