Customer Service—the Zappos Way

A memorable customer service experience can win you lasting and passionate advocates for your schools. Zappos shows you how to get started.

Video 101: Knowing where to share

Once you have created videos that tell your school story, how do you make sure your audience sees them?

Video 101: Customize your content.

Now more than ever using video is a necessary way to connect to your stakeholders and cut through the chaos.

Video 101: Engage your audience with episodic content.

Keeping your school community engaged means being creative and consistent with your videos.

Video 101: Getting comfortable on camera

Connecting with your school community through video takes lots of practice, a touch of confidence, and your heartfelt passion.

Survey: The Great Distance Learning Experiment

Over 1,200 parents across the country tell us the ups and downs of learning from behind the screen.

Video 101: Leading through the lens—a starter's guide

Getting started with video can be overwhelming to say the least. We show you how to take your first steps toward the future without falling down.

Video 101: Know the difference between brand awareness and brand affinity.

Video is here to stay. We take a look at brand affinity and the importance of creating and sharing videos with value, especially now.

Leadership Matters: Superintendents’ Response to COVID-19

Guest researcher and former superintendent Don E. Lifto, Ph.D., shares a snapshot of Minnesota superintendents’ leadership through the first months of the COVID-19 crisis.

Crash Course Q&A: Dr. Martin Schedlbauer

Dr. Martin Schedlbauer shares insights and surefire methods for effective online instruction.

Dr. Joe Sanfelippo: Just a Minute of Your Time

Guest Writer Dr. Joe Sanfelippo, Superintendent of Fall Creek School District in Wisconsin, shares his unique approach to staying connected with his community and challenging others to lead.

Video 101: Embracing the future

Now, more than ever, it's time to use video for storytelling, communication, and community connection.

The Technology Gap in Teacher Recruitment

There’s a disconnect between the channels schools are using to recruit and the ways millennial teachers are researching prospective districts.