With more than 20,000 readers, SchoolCEO is leading the conversation on communications, recruitment, and branding in public education.
This season, we've taken a deep dive into school marketing, exploring everything from brand to digital experience. Today, we're connecting all the pieces and providing you with actionable steps to transform how your community thinks and feels about your schools.
In this episode we’ll discuss how to create advocates for your schools. First, you have to focus your attention toward people who can actually be converted. Second, you have to wow them with intention and thoughtfulness.
In this episode, we’ll go over the three phases of a crisis communications plan: before, during and after.
Today’s focus is on a vital topic in K-12 education: enrollment marketing. Enrollment numbers impact funding and nearly all district operations. A key tool for improving enrollment is understanding the customer journey.
In this episode, we’ll discuss the rise and fall of different communication channels, why social media is different for schools than it is for individuals and companies, social media’s potential downsides and when it can work for your schools.
In this episode of SchoolCEO Podcast, we dig into how to optimize your online communities to make sure that they’re just as incredible as your schools are in real life.
How Superintendent Rebecca Jenkins established an intergenerational school leadership model at Libertyville District 70
Crnkovich and three other finalists were honored at Apptegy’s SchoolCEO Conference
In this episode, we’ll discuss what sets successful experiential marketing campaigns apart from other events, how experiential marketing can benefit schools and ways K-12 leaders can leverage experiential marketing tactics to level up your events and create lasting memories.
Nothing is more important to the success of a district than organizational culture. In this episode, we’ll discuss how to determine the health of your organizational culture, steps you can take today and every day to improve it and why it’s so important that you do.
How one Idaho school district is fostering community through a ReadTalkPlay Every Day Initiative.
In this episode, we’re looking at what sets apart effective school communication from ineffective school communication.
In this episode, we explore the tools and strategies that are being used in the private sector and the actionable steps you can use to take your schools to the next level.