Melissa is the editor of SchoolCEO. Originally from Denver, Colorado, she now lives in Little Rock with her husband, Kendell, and their dogs, Shadow and Buster.
Common Ground: Clay County District Schools, FL By Brittany Edwardes Keil Last Updated: Just south of Jacksonville, Florida, Clay County District Schools is well-known for its academic excellence and deep roots in the community. Although it’s large by most states’ standards—with just under 40,000 students on more
Common Ground: Vernon Verona Sherrill Central School District, NY By Brittany Edwardes Keil Last Updated: Just west of Utica, New York, Vernon Verona Sherrill Central School District (VVS) is a small, rural district making a big impact. Superintendent Martha Group believes her district—and schools in general—are at a
Common Ground: Claremont Unified School District, CA By Brittany Edwardes Keil Last Updated: Nestled on the outskirts of Los Angeles, Claremont Unified School District (CUSD) is an award-winning district with a deep sense of responsibility—not just for their roughly 6,000 students, but for the surrounding community as well.
Your teachers aren’t the only ones exhausted by work; communications professionals are, too. Here’s how you can help turn down the heat.
How one finalist for AASA's National Superintendent of the Year leads with community collaboration at Peoria Public Schools
Is jargon turning parents away? Learn how ditching eduspeak makes your school communication more engaging and inclusive.
Is your district stuck in a one-way conversation? Learn how a two-way communication strategy builds stronger family engagement.
How three private sector companies have exemplified stellar customer service—and how schools can follow their lead
Guest writer Dr. Yann Lussiez explores how culturally responsive leadership can guide schools through hardship and foster connection.
We’ll provide a quick rundown on each generation, from baby boomers all the way to Gen Alpha.
Students can tell your district’s story like no one else can. So why not give them a larger role in your school marketing and communications?
As a school leader, it’s your responsibility to create a culture that works for employees of any generation.
Why in-person experiences matter to your district’s brand and how to create effective ones.