In 2019, SchoolCEO analyzed over 1,250 school districts’ digital brands. For each district, we investigated various pieces of their online brand—from logo consistency to staff recruitment pages to ADA compliance.

We found that consistency is a weak point in district branding. While most districts have bits and pieces of the branding process down pat, a unified brand—consistent across the district’s website, social media pages, and mobile app—was difficult to find.

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